What is Digital Marketing ?
Digital marketing refers to any marketing initiative that leverages online media and the internet through connected devices such as mobile phones, home computers, or the Internet of Things (Iot). Common digital marketing initiatives center around distributing a brand message through search engines, social media, applications, email, and websites.
Today, digital marketing often focuses on reaching a customer with increasingly conversion-oriented messages across multiple channels as they move down the sales funnel. Ideally, marketing teams will be able to track the role each of these messages / channels played in reaching their ultimate goal.
Why Digital Marketing is Important ?
Digital marketing is on the rise on traditional marketing. This is because consumers are increasingly present on online channels. With tech advancements such as AI and machine learning, marketers are better equipped with the marketing technology to reach consumers on digital devices at just the right moment. This is opposed to traditional marketing methods – which have to be planned and placed well in advance. consider the following:
- The world has 7.7 billion people and 4.4 billion people use the internet
- Nearly 30 percent of consumers would rather interact with brands via social channels versus going to a store.
7 Types of Digital Marketing
There are numerous ways to connect with consumers online. Below are several ways you can engage with prospects and clients:
1. Social Media Marketing
Todays’ consumers are highly reliant on social media platforms such as Instagram, Facebook, LinkedIn, and Snapchat. This is why it is essential that brands are active across accounts. Consider these stats:
- On average users have about 8 social media accounts.
- An average of 2 hours and 22 minutes are spent on social per person per day.
- Out of the 5.11 billion people who have a phone, 3.26 billion access social media using it.
- People spend about 1/7th of their waking time on social platforms.
Social media platforms allow marketers to reach their prospects in a myriad of ways. First, marketing teams can use these channels to distribute paid ads and sponsored content. Each platform has a way for marketing teams to create paid ad campaigns and segment users so these ads appear on the feeds of target audience members. While each platform is different, most have capabilities that allow marketing teams to place ads based on location, job title, interests, age, etc.
2. Search Engine Optimization (SEO)
Search engine optimization often goes hand in hand with content marketing. When the customer is conducting research for which jogging shoes to buy, they will probably click on one of the first three results that appear on Google. With this in mind, the athletic shoes, marketing team wants to ensure their article appears in those top results. This is done by optimizing content for user experience and ensuring the technical elements are in place to enable search engine crawlers to easily find and index this content. Find out the Best SEO company in Tirupur. At GreekPic Creators , we provide the best SEO service in Tirupur & best SEO service in Coimbatore.
Pay-per-click (PPC) is a paid advertising platform that allows the marketing team to purchase traffic to a website. Digital Marketers like GreekPic Creators, place ad in the search engine like Google, Microsoft Bing, and pay a fee each time the ad is clicked. The ad are often shown on the top of the search engine page result. Result shown based on the specific keyword.
4. Content Marketing
Content marketing permits marketing group to give the capable response to the client by making the pictures, video or some other methods for correspondence. It’s first stage is to make attention to the item, where purchaser acknowledge they have a need. At that point second stage is thought stage, where purchaser decides a strategy to address his issue. Furthermore, last stage is dynamic stage, where purchaser settles on the choice.
5. Affiliate Marketing
Affiliate marketing is a kind of commission based marketing wherein a brand proprietor pay every guest or client brought by the affiliate advertiser. Affiliate marketing is same as reference programs, in this consultant people or organizations settle on an arrangement that they advance your item for a commission from every deal.
6. E-mail Marketing
Email marketing efforts permit advanced advertiser to remain associated with clients, sending them tweaked newsletters or offers dependent on banner and some more. On the off chance that an individual has connected with a couple of your marked touchpoints – like an email offer for 10% off the things they have been thinking about, or free delivery – might be what eventually achieves a conversion. Nearly 60% of shoppers say that email assumes a part in their buy choices. Moreover, conditional emails are more likely to be opened by endorsers.
7. Influencer Marketing
Another successful method to saddle digital channels to arrive at target audiences is with influencer marketing. Brands can collaborate with superstars, destinations, or others that are viewed as specialists in their field, that share comparable qualities. Brand would then be able to arrive at these influencers’ devotees with marked substance and offers. Numerous advertisers have discovered accomplishment with influencer marketing, with 9 out 10 noting that it was something very similar or better than different channels they use. Additionally, 1 out of 2 women based a buy choice on a suggestion from an influencer.