What Is SEO? How SEO Works

Hi Guys.. You must be searching for “what is seo? and how it works?”. We will explain you the complete process of seo and show how search engine works. 

What Is SEO?

SEO stands for search engine optimization, which is a most important digital marketing strategy to increase the insight of web pages in the search engine results pages (SERP). When you go through how seo works, you may come to know the different tactics to increase the web pages visibility or rank higher in the search engine results pages.

Few types of SEO tactics are:

Few types of SEO tactics are:

On-page SEO

On-page seo includes all the workings done inside the website. For example: Page title, meta description, permalink, image optimization, content and much more.

Off-page SEO

Off-page seo includes all the workings done outside the website. For example: external linking, bookmarking, social networking etc., 

Technical SEO

The goal of Technical SEO is to improve the organic rankings of a website. The major elements of Technical SEO includes crawling, indexing, website architecture etc., 

Local SEO

Local SEO is a branch of SEO factor which focus on to rank a website in the local search result.Local SEO allows the people to find the information about your business.

How Search Engine Works?

Search engines are the tools which calls hundreds of billions of web pages in order to find the bugs in the web pages and to rank the good web pages higher in the search results. Search engine consist of two main parts:

  1. Search index
  2. Search algorithm 

The major work of search engine is to provide the best, the most relevant result to the end users in the search page results. Search engines have two types of search results:

  1. Organic result
  2. Paid result

Google is the most popular search engine used by the users. SEO professionals and website owners cares only about the traffic generated from the google search engine. Google 1st analyse the URL’s of a website, then go to the 2nd step of crawling. Once crawling is done it indexes the web page and rank according to the web page quality. 

Google Search Engines

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Why You Should Know What Is SEO?

Whenever a user search for a product or service they go online and they are just few steps away from the information they are looking for. Google is tend to be analyse the query and shows the most relevant result to the user. There are two main reason, that why you should know what is seo. 

  1. If you are a seo professional then you must know about seo. You might know some of the detail about seo but in order to get more clients, you have to rank your website in google search result page. 
  2. If you are a business professional you are meant to know about seo for better marketing strategy. While planning for digital marketing strategy SEO (Search engine optimization), SMM (Social media marketing), is the most important step in marketing strategy.